Strategic Partnership Between Menulux and ATP GSYO: A New Growth Phase Begins

Menulux POS Systems · September 23, 2025

At Menulux, we are sharing an important development with you. Our company, which provides next-generation cloud-based POS solutions to over 3,000 restaurants and businesses in Turkey and abroad, is strengthening its position with a 10% investment from ATP GSYO. We believe this collaboration is a milestone not only for Menulux but also for the businesses we work with and the entire sector.

What does this investment mean for us?

• Faster product development: We will implement roadmap features in a shorter time frame.

• Robust infrastructure: More stable performance for high-volume order flows.

• More accessible support: Faster responses and broader coverage with a growing team.

• International experience: The global expertise of the ATP ecosystem will bring our products to a global standard.

Strategic partnership

ATP Venture Capital Investment Partnership (ATP GSYO) made a strategic move by investing in Menulux Yazılım A.Ş., acquiring a 10% stake in our company. This step is not just a financial investment; it is a demonstration of the determination to turn the synergy of Turkish technology and software ecosystems into a global success story.

“Digitalization in the hospitality sector is no longer a choice, it is a necessity. We believe that Menulux, combined with the technological and operational strength of the ATP ecosystem, will achieve significant success in both local and international markets.”
— Alp Can Gökdeniz, CEO of ATP GSYO

This vision translates into a clear goal for us: to accelerate product development, strengthen infrastructure, and ensure sustainable growth in international markets.

Market and Timing: Right Moment, Right Player

The restaurant technology market is growing at an unprecedented rate worldwide. The POS systems market, which exceeded $30 billion in 2023, is expected to surpass $60 billion by 2030. At the heart of this growth are cloud-based SaaS solutions. For businesses, the most critical needs are operational efficiency, cost flexibility, and flawless customer experience.

Menulux is not just a part of this transformation—it is one of its pioneers.

• Since 2014, over 3,000 businesses, from small cafés to large chains, have chosen Menulux.

• More than 500 million orders have been securely managed through Menulux to date.

• Every day, thousands of businesses trust Menulux to speed up operations and manage them flawlessly.

These figures are not just a success story; they are a tangible demonstration of the stability, trust, and customer loyalty Menulux has created in the field. These strong foundations were a key reason behind ATP GSYO’s investment decision.

A new era for businesses

Countless orders flow securely through Menulux POS systems every day. Our goal remains unchanged: to make operations more efficient, error-free, and profitable.

With this investment:

• We are accelerating our product development schedule,

• Increasing our infrastructure capacity,

• Expanding our team and making support more accessible,

• Taking stronger steps in international markets.

From a single-branch café in İzmir to large chains in Istanbul, the common need is the same: fast, reliable, and easy management. This close collaboration with ATP GSYO will advance both our technology and customer experience.

The new phase of the journey

Where we are today is the result of the efforts of our customers who trusted us and our dedicated team. With the strength we gain from you, we will continue to create solutions that facilitate business growth. Our vision is clear: a technology brand from Turkey transforming the restaurant experience worldwide. This investment fuels that dream.

This article was published on Medium. For other topics of interest, visit medium.com/menulux.